OOH designed for Portuguese company Lusiaves to increases their presence backstage at one of Portugal's biggest venues, Altice Arena.
Our approach was to think outside the box, and communicate the visual of "chickens" through fun illustrations which connected the brand to Altice Arena - home of iconic concerts and events.
The solution? We created a Lusiaves Hall of Fame, which represents different music legends in the brand's vector-graphic style and cute chicken illustrations.
Work made in: FunnyHow? (Portugal)
Creative Director: César Sousa
Graphic Designer: Nina Kuzmic
