A social media post plan I designed for Portuguese beer brand Sarges. A tongue-in-cheek approach was used to introduce the brand to the Chinese market, bringing a flavour of Portugal culture to their feeds.
Made in Portugal means bottled freshness.
Portugal’s mini tour guide:
Music to our ears made in Portugal.
In Portugal, a true friend is the one who gives you a Sagres.
Portugal’s definition of “very typical”.
If you can’t come to Portugal, Portugal comes to you.
Wish you were beer.
Portugal can be just around the corner.
While everyone was making bigger beers Portugal invented a mini.
